"Taratata aims to reach a clientele with stylish character with its dynamic and innovative collections, a clientele looking for boldness and upbeat originality. The brand is part of pop culture and is unashamedly inspired by arty icons, everyday symbols and other typical kitsch and out-of-the-ordinary archetypes to create trendy and delightfully offbeat looking jewelry.  Flaunting its exuberance, Taratata proclaims itself to be an unconventional brand focusing on difference."